How Google BERT Update affect SEO?
Google just announced the awesome update which is BERT Update, calling it the biggest change to Google search in the last 5 years. Google uses BERT models to better understand search queries. Google said this change impacted both search rankings and featured snippets and BERT will be used on 10% of U.S. English searches. This means 90% of searches still return results without BERT’s input. Of course, Google plans to roll out BERT in a much bigger way after this initial testing phase, but assuming it works like they say it will, this will be a good thing. What is Google Bert Update? BERT stands for Bidirectional Encoder Representations from Transformers . Google has adjusted its algorithm to better understand natural language processing (NLP). At its core, this new update is focused on interpreting the intent of search queries better. Instead of looking at the user’s search query on a word by word basis, BERT allows Google to interpret the entire ...